![]() ![]() Sustainability as a marketing tactic could go extinct. ![]() This lawsuit could be a watershed (sorry) moment for fashion. H&M claims the discrepancy was the result of technical issues. In fact, she claims, several pieces of the brand’s Conscious Collection products were advertised as using less water to manufacture when they actually use more. ![]() The lawsuit was brought forward by Chelsea Commodore, a SUNY New Paltz marketing student who alleged she had overpaid for a fashion piece marketed as “conscious” that really … wasn’t. Last month, a lawsuit was filed against Swedish fast-fashion giant H&M in New York federal court, accusing it of it “greenwashing,” or engaging in false advertising about the sustainability of its clothing. Photo-Illustration: The Cut Photo: Getty Images ![]()
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